It all started with a movie called “The Dark Knight”, about a year ago… You take something from the movie (a company for example) and makes it real by creating a website for it. And then you take other things like characters (Harvey Dent for example) or places in the movie and create even another site. And then you announce this in steps, you announce the first web page and then a couple of weeks later you announce the next web page… You see where I am going here?

All though “The Dark Knight” wasn’t the first product to be marketed with a viral campaign a year before it was released, it certainly was the first one that actually turned viral campaign into daily food for Hollywood. The first time I saw a viral site was for the video game “Grand Theft Auto III” back in 2001 and 2002. So the concept is not new per say but has gained alot of fame for it’s effective way of keep the interest alive… Even though you’re not actually doing anything. And making viral websites is much more cheaper than producing trailers after trailers after trailers. So why has it not gained popularity among low budget movies? It should be a hit!

Anyway, as the headline implies… Viral sites is very funny to make. And I have just got home after a busy work day creating one for an event for a company a little longer further down the road. It’s still very secret, so I can’t really tell you what it is about or where it’s located… What I can tell you is that I have created a fake chat and a fony financial newspaper for this event, the point is to make people more curios about the problem they are about to face during this event and so forth… On September 29th this event will take place somewhere in Stockholm, Sweden and after that I will be more than happy to share every detail I have on these websites… But until then, watch this classic viral sites that has spawned many laughs and “ooohaa!” from my face during this year, cheers!

WhySoSerious.com
IBelieveInHarveydent.com
TheGothamTimes.com